Kruger National Park, Limpopo- MEC for Limpopo Economic Development, Environment and Tourism, Hon. Tshitereke Matibe, officially launched the 2026 Spring Campaign at the Masorini Archaeological Site in the Kruger National Park.
Held under the call to action “Discover Limpopo in Spring,” the campaign seeks to encourage travel across the province while showcasing Limpopo’s biodiversity, cultural heritage, landscapes and tourism experiences.
The launch marked the first major tourism campaign since the appointment of Mr Freddy Greaver as Chairperson of the Limpopo Tourism Agency Board and comes as the province prepares to take centre stage as the Province of Focus for Tourism Month 2026.
Ahead of the launch, Mr Greaver led a media familiarisation programme which commenced on 20 August 2026 and included engagements with the SABC Limpopo Combo. Participating media were also exposed to tourism and conservation experiences in Hoedspruit before proceeding to Masorini for the official launch.
Addressing the media, Mr Greaver emphasised the importance of promoting Limpopo through its people, heritage, culture and natural attractions.
“We rely on you to help us convey the message and make sure that everything beautiful, exciting and wonderful about Limpopo reaches the people of South Africa and the rest of the world,” said Mr Greaver.
Delivering the keynote address, MEC Matibe said the campaign provides an opportunity to reposition Limpopo through innovative destination marketing and digital storytelling.
“For us in Limpopo, Spring is an invitation to rediscover our province and the attractions it has in store. Most importantly, it is an invitation to tell the world our story,” said MEC Matibe.
The MEC also encouraged residents, tourism businesses and content creators to support the #WeAreLimpopo movement by sharing authentic stories and experiences that showcase the province.
The Spring Campaign will run from August to October 2026 and will support Limpopo’s broader tourism programme, including Tourism Month, the Africa Tourism Leadership Forum and the Explore Limpopo Tourism Market.
LTA encourages South Africans to explore the province, support local tourism businesses and discover the diversity of experiences that make Limpopo a destination of choice.
This Spring, Discover Limpopo.
#WeAreLimpopo
#moretoexplore
#GoLimpopo
#MoreToEnjoy
Released on behalf of LTA by:
Surprise Moshokwa
015 293 3600
077 603 1268
surprisem@golimpopo.com
